A franchisee prefers a tested, proven successful business. The care taken by franchisors in their selection, not giving it to someone who cannot do it, and not opening in a place that will not work leads to a high success rate worldwide. However, if the brand owner is chasing quick money and does not show care in selection, success is left to chance, and many will fail.

Steps an entrepreneur should take when buying a franchise;

1) They should realistically evaluate their own character traits, education and experience, lifestyle habits, obligations, and the risks they can take, and determine their strengths and weaknesses by also considering the opinions of those who know them.

2) They should examine the business they want to enter, learn the priorities of the owners and managers, if possible, work directly to understand the business, gather impressions from those doing similar work, consult with knowledgeable people, and understand what the business requires.

3) They should measure how well the characteristics required by the business match their own characteristics and choose the one that suits them best. They should know their own limits, develop their strengths that they will use in the business, and take precautions for their weaknesses.

4) They should use their financial and spiritual resources carefully and have backups for potential problems. There should be a Plan A to win, a Plan B to avoid losing, and a Plan C to exit without incurring losses.